Marketing campaigns held on a regular basis substantially influence the purchasing behavior of customers. ... Customers trust some companies more than others just because they have better blogs, more appealing visual content and use opinion leaders who create positive associations with the brand
Studying consumer behavior is important because this way marketers can understand what influences consumers' buying decisions. By understanding how consumers decide on a product they can fill in the gap in the market and identify the products that are needed and the products that are obsolete.
The factors which influence consumer behavior
ХPsychological (motivation, perception, learning, beliefs and attitudes)
ХPersonal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
ХSocial (reference groups, family, roles and status)
ХCultural (culture, subculture, social class system).
Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. ... Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.
Yes, marketing can influence consumers' thoughts, decisions and purchases in how the company makes the consumer aware of their product or service. There are businesses that will attempt to solicit products to consumers in a manner that is deemed unethical to trick customers into buying their products.
Research shows that culture, sub-culture, and social classes are particularly important on consumer buying behavior. Cultures differ in demographics, language, non-verbal communication, and values. Due to these differences, consumer behavior changed dramatically across cultures
Social media has influenced their buying behavior. The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. ... Social media can build brand attitudes that affect buying behavior